Prime Day Deals 2024 Dates Europe. Prime day is back on 16 and 17 july, 2024. This prime day, prime members can shop hundreds of thousands of deals from top brands including bose, elemis, ghd, ninja and sonos, as well as amazon’s lowest prices of the year so far on select.

Amazon’s 10 th prime day event starts on 16 july at 12:01 a.m. Pdt and runs through july 17.